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Sony's semiconductor division (which makes its image sensors) has for years been one of the most successful business units within the Japanese company, generating 16 percent of Sony's total operating profit in the fiscal year ended in March. It was spun off as a separate company in 2015 but remained a wholly-owned subsidiary of Sony that’s under its full control and direction.Now several business
This week's Firmware Friday roundup is uncommonly brief, with just one new firmware update appearing on the scene in the past seven days. It's Sony which sails to the rescue with a significant firmware update for its A6400 mirrorless camera, at least if you're a pet owner or like to take pictures of animals. As of the newly-released firmware version 2.00 (download here for Windows o
$(document).ready(function() { SampleGalleryV2({"containerId":"embeddedSampleGallery_0695176262","galleryId":"0695176262","isEmbeddedWidget":true,"selectedImageIndex":0,"isMobile":false}) });Sony's flagship mobile device packs some powerful imaging features, including a rear triple-cam, Eye AF and 4K HDR video recording. It seems like a natural place to find sophisticated autofocus and video capt
The Sony World Photography Awards has a new 'Environment' category under its Professional competition, the World Photography Organization has announced. Under this category, photographers are challenged to 'address environmental concerns affecting the world today.' Additionally, the 2020 Awards will also feature a new Youth competition that allows photographers ages 12 to 19 to submit up to three
Sony and Microsoft have no intention of merging the worlds of PlayStation and Xbox, despite the two companies having recently joined forces to explore the world of cloud streaming and AI. ...
Sony is looking to make PlayStation voice chat more accessible with the addition of a new chat transcription feature. ...
Last month, a rumor surfaced that Sony has a new 'wildlife/sports' lens announcement scheduled for the first week of June. Following that leak, a new Sony 200-600mm F5.6-6.3 G OSS FE lens prototype appeared for sale on Yahoo! Japan's auction website for 20,000 JPY ($185 USD). A number of images were included with the auction, which detailed the lens as 'junk / for parts.'The auction went live on
Sony is currently running its 'Step Up To Sony' sales event, a summer sales event for U.S. customers that's heavily discounting some of Sony's most popular cameras, lenses and kits. The 'Step Up To Sony' event runs through Jun 22, 2019. We've rounded up some of the best deals from the sales event and have listed them below.Cameras and kitsSony a7R III (Adorama, B&H): $2,598 ($600 instant reba
This is bizarre. A Sony FE 200-600mm f/5.6-6.3 G OSS lens just popped up in an online auction. Problem is, the lens doesn’t officially exist yet.sonyalpharumors got its hands on leaked photos of the lens, which Sony will reportedly be announcing sometime next week.These leaked photos were then traced back to an auction listing on Yahoo! JAPAN.A screenshot of the auction listing.The lens is
Chinese camera gear manufacturer Yongnuo has announced two new products: the EF-E II Adapter for Sony E-mount cameras and the YN560TX Pro TTL flash. The new adapter is available to purchase from online retailers now for $99.99 USD, but the YN560TX Pro flash won't be available to buy until some time in June.The Yongnuo EF-E II adapter makes EF and EF-S series lenses compatable with Sony E-mount ca is a social bookmarking place where you can share, find & discuss the best news around on most topics. We focus on hi-tech reviews, gadgets and geekery but we like almost anything that's awesome, appealing and thought-provoking! er6i9ds5mz

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