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There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content Read More... The post Set the Strategic Goals that Drive Your Content Marketing
OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of Read More... The post 3 Areas of Focus for Co
I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on Read More... The post How Successful Marketing Writers Plan Their Content app
In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Except, uhhhh, what is it exactly, Read More... The post The 10-Step Content Marketing Checklist appeared first on Copyblog
Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more Read More... The post 3 Resources for Creating More Courageous Content appeared fi
One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in Read More... The post Create Content Success with a Cohesive Content
We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we Read More... The post The Content Path: Moving from Attention to Act
When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario Read More... The post How to Hook Your Ideal Prospe
"Development on games can't just pause indefinitely and pick back up again; it doesn't work that way. Especially when you have no idea when that future date will occur." ...
Thumbing through a product catalog can be a little flat, and very low tech. Augmented reality can bring a book to life by pointing a smartphone or tablet camera at coded objects on a page and viewing the results on the smart device's screen. Portugal-based startup Magik Book has created its own spin with brochures that sync with a tablet and launch appropriate videos, animations, music, im


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