The spot, from longtime Apple ad agency TBWAMedia Arts Lab, illustrates simply how the technology works. In the ad, a user downloads an album on an iPhone 4S and then — voila! — it shows up on that user’s iPad and Mac. The same goes for new contacts, calendar entries, photos and apps.
This isn’t Apple’s first ad for iCloud. A commercial released last November made the same point, but included narration to spell it out. That spot came a few weeks after Apple’s official iCloud release in October.
New Apple TV ad explains – again – what’s this iCloud thing all about
Posted by McG 324 days ago (http://www.theifile.com)
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