Image: Hasselblad



Hasselblad has officially announced its XCD 3,4/75P prime lens after teasing the new product on the company's X account earlier this week. It's part of the company's 'P' (for portable) series of more compact lenses. When used with Hasselblad's X, 907X and CFV 100C medium format digital cameras, the 75mm F3.4 lens provides a 59mm equivalent field of view.
Hasselblad suggests the lens should be suitable for a variety of applications, including portraiture with soft, natural bokeh or as a relatively fast, compact lens for street photography.
Optically, the XCD 3,4/75P comprises 10 elements in 10 groups, including one aspherical and three ED (Extra-low Dispersion) elements to help suppress chromatic aberration. It has a minimum focus distance of 55cm (21.6”) and a maximum magnification of 0.17x. It includes a 72mm front filter thread.
A linear stepping motor drives autofocus, and Hasselblad says the focusing lens group is designed to be small, allowing the lens to focus quickly.
The new lens is 75mm (2.9") in diameter, 76mm (2.9”) long and weighs 398g (14oz).

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Images: Hasselblad
At 75mm, it becomes the longest lens in the P series, joining Hasselblad's existing XCD 4/28P (22mm equiv) and XCD 4/45P (35mm equiv) lenses. It's also considerably smaller and more than 60% lighter than Hasselblad's XCD 80mm F1.9, the lens with the most similar focal length in Hasselblad's current lens lineup.
Like other XCD lenses, the 3,4/75P includes a built-in leaf shutter, supporting shutter speeds up to 1/2000 sec, which makes it a stop slower than Hasselblad's latest XCD V series lenses (which top out at 1/4000 sec), but allows for flash synchronization at all shutter speeds. The leaf shutter design contrasts with lenses for Fujifilm's GFX medium format system, which rely on a focal plane shutter in the camera.
Alongside the new lens, Hasselblad has also announced the X Extension Tube (9mm), designed specifically for Hasselblad’s X system cameras, 907X cameras and XCD series of lenses. It extends the distance between the lens and the sensor to reduce the minimum focus distance and improve close-up photography.
The XCD 3,4/75P is expected to be available immediately for $2229 in the US or €2529 in Europe. The X Extension Tube (9mm) is priced at $299 or €339.
Press release:

Hasselblad Expands XCD Portable Lens Series with the Lightweight, Standard XCD 3,4/75P Lens, Ideal for Portraits, Street, and Still-Life Photography
The XCD 3,4/75P is the latest addition to the Hasselblad XCD Portable (P) lens series and the first standard lens in the lineup. With a 59mm full-frame equivalent focal length and the largest aperture in the XCD P series at f/3,4, the XCD 3,4/75P is designed for photographers who need powerful performance in a lightweight, agile form. Its exceptional optical quality and unique lightness make it ideal for capturing portraits, street scenes, and still life with effortless precision.
Mastering Light and Shadow for Exceptional Portraits
The XCD 3,4/75P boasts an optical structure of ten elements in ten groups, including one aspherical element and three ED elements, effectively suppressing chromatic dispersion. This sophisticated design contributes to its compact form and ensures a powerful optical performance that meets the demands of a 100-megapixel sensor. From the center to the edges of the frame, the lens delivers sharp, clear images with vibrant and lifelike colors. Its f/3,4 maximum aperture enhances detail capture in low-light portraits.
Exploring Diverse Subjects with a Unique Perspective
The XCD 3,4/75P has the longest focal length and the largest aperture in the XCD P series. It sits between standard and mid-telephoto lenses and is suitable for full-length and half-length portraits. The longer focal length, paired with its wide aperture, produces beautifully soft, natural bokeh to create stunning portrait images.
Elegance in Lightness for Photographers on the Go
Weighing just 398g and measuring only 71mm in length, the XCD 3,4/75P is a compact, lightweight, and highly portable lens, making it an excellent choice for portrait and street photographers on the move. Its sleek metal body is accentuated by a signature "H" pattern around the focus ring, adding elegance and Hasselblad’s distinctive style to its lightweight design.
Focusing on Beauty with Precision and Speed
Engineered for fast, accurate, and responsive focusing, the XCD 3,4/75P utilizes a linear stepping motor and a lighter, smaller focusing lens group. The linear stepping motor provides more precise control over the focus, enhancing accuracy, while the smaller focusing lens group makes focusing faster. When paired with a Hasselblad X System or V System medium format digital cameras that support PDAF, users will enjoy a smooth, quiet, and flexible focusing experience.
Silent and Subtle, Capturing Stunning Moments
The XCD 3,4/75P is equipped with a compact leaf shutter that operates with minimal vibration and noise, allowing users to shoot confidently in quiet environments. The leaf shutter offers speeds of up to 1/2000 second and full flash synchronization at all speeds, enabling photographers to capture high-speed subjects or use flash to creatively control light, even in bright sunlight, and achieve exceptional results.
The XCD 3,4/75P lens is priced at $2,229 USD / € 2529 EUR and is available to purchase online and at selected retail stores worldwide. For more information, visit www.hasselblad.com.
The Hasselblad X Extension Tube (9mm) will be launched simultaneously. It is designed specifically for the X System cameras, 907X cameras, and XCD series lenses. Extending the distance between the lens and the image sensor reduces the XCD lens's minimum focusing distance, enhancing the close-up capability and bringing intricate details within reach. The Hasselblad X Extension Tube is priced at $299 USD / €339 EUR and available to purchase online and at selected retail stores worldwide.

Principal specificationsLens typePrime lensMax Format sizeMedium Format (44x33mm)Focal length75 mmImage stabilizationNoLens mountHasselblad XApertureMaximum apertureF3.4Minimum apertureF32Aperture ringNoOpticsElements10Groups10Special elements / coatings2 aspherical element, 3 ED (Extra-low dispersion) elementsFocusMinimum focus0.55 m (21.65″)Maximum magnification0.17×AutofocusYesMotor typeStepper motorFull time manualUnknownFocus methodUnitDistance scaleNoDoF scaleNoPhysicalWeight398 g (0.88 lb)Diameter75 mm (2.95″)Length76 mm (2.99″)ColourBlackFilter thread72 mmHood suppliedYesTripod collarNo

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