Just over a year after finalizing a massive deal with The Associated Press, Sony has scored another big win for its camera business by partnering with PA (formerly known as the Press Association) in the United Kingdom and Ireland.

As part of the new arrangement, PA's photojournalists, including video content creators, will shoot with Sony cameras and lenses. While Sony Europe's announcement mentions the Sony FX3 and Sony A9 II cameras, it's safe to assume that some journalists will be shooting with other full-frame Sony...
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