The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than Read More...
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Ethical Marketing in an Age of Creeps
Posted by alanr 3 days ago (http://feeds.copyblogger.com)
In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the Read Mor
Blog: A marketing perspective on trademarking
Posted by Ronnie 16 days ago (http://feedproxy.google.com)
"Kartridge" was our first name idea for Kartridge, but the process of finalizing the name and registering the trademark took eight months. We learned a lot about trademarks along the way. ...
How to Get an A in Content Marketing
Posted by alanr 24 days ago (http://feeds.copyblogger.com)
Polish up your apples for another week of content marketing school.
Join Us for a Live Workshop on Modern Email Marketing
Posted by alanr 31 days ago (http://feeds.copyblogger.com)
The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for Read More...
The post Join Us for a Live Workshop on Modern Emai
How to Turn Leads into Clients with Modern Email Marketing
Posted by alanr 33 days ago (http://feeds.copyblogger.com)
When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t Read More...
The post How to Turn Leads into Clie
3 Content Marketing Myths and Their Reality-Based Solutions
Posted by alanr 38 days ago (http://feeds.copyblogger.com)
We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back Read More...The post 3 Content Marketing Myths and Their Reality-Based Solutions appeared first on Copybl
Nexon M is looking for a Sr. Manager or Associate Director of Marketing to focus on its Western launches of Korean mobile games. ...
Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier Read More...The post One Factor that Caused the Current Content Mark
What’s Really Broken in the ‘Content Marketing Playbook’
Posted by alanr 67 days ago (http://feeds.copyblogger.com)
Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it. So sometimes it’s easy to miss the signals when a genuine problem does develop. And Read More...The post What’s Reall
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