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The other day, I was talking to a friend who has a very cool business. Lots of customers, lots going on, very profitable. He just has one annoying problem: He’s had a really hard time finding strong writers. He tried a bunch who have a decent knack for putting words together, but not much understanding Read More...The post A Chance to Join the Copyblogger Certified Content Marketers appeare
It’s Thanksgiving week in the U.S.! My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of the other fun things we’ll have on the table. So this week is a short one for you. On Monday, the editorial team got together to talk Read More...The post Thanksgiving Week (and a Great Sale) on Copyblogger appeared first on C
This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the Read More...The post Strongly Worded Advice Week on Copyblogger appear
This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ground — or make faster Read More...The post Grow with Us This Week on Copyblogger appeared first on Copyblog
I’ve said for a long time … writers are magicians. We make something out of nothing. We take syllables and turn them into dreams, sights, sounds. Calls to action and detailed plans for shenanigans. And as every magician knows, if you want to perform magic … you have to know a thing or two about Read More...The post 6 Writing and Productivity Rituals from the Copyblogger Creative
Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy Read More...The post The Copyblogger Guide for a Wildly Productive August appeared first on Copyblo
I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. That’s when it’s time to seek out some good advice.This week, we asked
You may have noticed that we’ve been talking up our Certified Content Marketer program lately. We’ve already had some amazing folks join us and get started … but we still have room for you.Click here to get all of the details.Here’s the two-minute run-down:Who it’s forStrong writers who want to make more money and find better clients.What it will do for youTeach you
Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students.This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing educat
We’ve written quite a bit lately about identifying core values in your content.Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity.But our friend negativity bias tells us that the flip side of that will probably be more compelling. In other words, talking ab


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